Twilight of brand Tony Blair

Interesting article on the Academy Blog about the political legacy of Tony Blair and New Labour's skill at creating a winning brand. Blair was brilliant at connection with voters, and despite the dual albatroses of the Iraq War and the Cash-for-honours scandal, his techniques remain salient in British politics. Funnily enough, the leader of the Conservative Party, David Cameron, is the most eager disciple of Brand Blair.

The Academy Blog article was written by Maggie Scammell, who I had the good fortune of studying under at the LSE.