Way, way back in December of 1999, the world was a different place. The economy was booming, global warming was a phrase whispered only by paranoid delusionals, and we had yet to experience the horror of September 11th and the bumbling authoritarianism of the war on terror. Into this seeming paradise came one of the defining pop-culture moments of our generation: Budweiser's "Whassup?" campaign. It began as genius, quickly became annoying, and gradually became part of the cultural landscape. Even now, people (often with irony, occassionally not) will greet each other with a fervent "whaaaasssssuuupppp?" It is a relic from a time that now seems very long ago:
Of course, a lot has happened since then. Awful things that breed cynicism and crush optimism. Once again nailing the zeitgeist, the original cast of the "Whassup" ad (sans Anheuser-Busch) have reunited to bring us this:
A "whassup" for the grim, meat-hook realities of 2008. Amazing how we can chart the torment of American society through a premise devised by a beer company.
Or, maybe not.