At the core of any successful enterprise is a effectively organized management. This company didn’t have an opportunity from the start. The haphazard method that they got here to their assumptions was thoughts-boggling. The market penetration figures have been absolutely unrealistic. No research was accomplished to get the true info (except for the variety of toddlers in the nation). The scary part of this story is that it isn’t an isolated incident. Many entrepreneurs, and even established corporations, expose themselves to the unforgiving risk of not doing correct market analysis after they embark on a new venture.