4 Easy and Effective Ways to Advertise on Social Media
Social media has had a strong impact on businesses since entering the world of digital marketing. Although it has proven to be a very useful marketing tool time and time again, many companies do not see the results they expect.
In fact, some companies haven’t even tried social media marketing for fear of failing as they embark on this journey.
It would be wise for any company sitting on the fence to ask themselves how much it costs their business to ignore social media platforms.
Let’s say you have an enlightened business that is ready to dive into the social pool. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. In fact, there are several things that can go wrong when you’re trying to market yourself on sites like Facebook, Twitter, and LinkedIn.
But there are also some simple and quick ways to attract more attention to your brand on social networks.
1. Advertise important posts with Facebook ‘Page Post Engagement’
If you want to advertise an important post on Facebook, instead of selecting the ‘boost post’ option, the ‘page post engagement’ option will be much more effective. It allows you to define an audience, making posts visible to friends and family according to those who liked, commented or shared the post.
The post boost option can be effective, but it doesn’t have the same audience customization as page post engagement. After all, the key to any successful ad campaign is to make sure it’s targeted at the right audience. It does come at a cost, which will vary depending on how many people you want the ad to target.
2. Promoted Tweets
If you’re advertising on Twitter, a promoted tweet is definitely something you want to take advantage of. Allowing you to reach a wider target audience, as well as drive discussion from your existing followers, these paid tweets appear at the top of search results when users type in related phrases or keywords.
3. Facebook Offers
If there’s one thing consumers love, it’s a good bargain. Facebook has great features that allow businesses to create offers, encourage consumers to claim, and share with their friends. This not only increases sales; it also gets people talking about your business.
4. LinkedIn Sponsored Updates
If you use the popular Business social network, LinkedIn, you will also find a very useful feature known as ‘sponsored updates’. This is great for sharing conferences and events your business will host. It comes with comprehensive targeting options, ensuring you reach the right target audience. It does come with a small fee but you can set your own budget.
There are many ways to make your social media advertising campaigns more effective. The tips above are some of the easiest to include.
If you’re just getting started with social media marketing, it’s a good idea to focus on one platform at a time, rather than trying to conquer them all. Once you have mastered one, move on to the next. This way, you can ensure a complete understanding of each platform before bringing the others into the mix, which will lead to more confusion and frustration.