Music as a Marketing Tool
Having music playing in the background of the advertisement or simply using music as an advertisement tool can trigger viewers emotions and the lyrics can stick to their memories, this plays a central role in developing brands as viewers will always associate the music with your business something a key to developing brand loyalty. Music is a perfect marketing tool because it has the ability to connect and arouse viewers emotions, the marketers have mastered the art of syncing music lyrics with their advert enabling them to achieve an impeccable smooth flow that leaves unforgettable memories in viewers particularly when it is played over and over. To understand the role of music in marketing this article has assembled unique features in music that make it a perfect tool for advertisement .
One thing about using music in advertising is that it is cost-effective, yes it is not always free to use music in adverts you will have to folk out some money, although today you have access to royalty free commercial music you can select, but the thing is using music as a marketing tool is quite scalable and the cost will depend with your options, for example, if you want to use a song of a popular artist it might cost you millions, but using local artists with the potential of becoming popular is an ideal alternative, the advantages of using growing local artists is that they have a high level of engagement with their audience and their following is a mix of fans and friends, local artists are also affordable compared to international artists whom may not represent your target audience.
Music can be applied in a unique way to attract the attention of viewers or listeners towards your business, products, or services, for example, if your business deals with merchandise that are sensitive to the environment you can pair with artists who are promoting environmental sustainability, this is because many artists today are teaching their audience about sustainability given the deteriorating global environment, therefore, partnering with the appropriate artists will help you drive people’s interest in what you offer.
Music is the best tool to inspire action, the ability of music to arouse emotions and connections in people makes it an ideal source of inspiration, music can motivate you to do better or take a stand against something, music is observed as a catalyst for action and change, and for commercials that want to promote or take a stand on a particular subject using music to propel their message with the intent to inspire people to take action or motivate them making the audience to start talking about the brand. Those are some relationships between music and marketing.